Shinola Runwell Watch
Reviving the American-made watch game is the Shinola Runwell Watch. Support comes from Ronda AG, a Swiss manufacturer of highly accurate watch movements – put in place to train new watch specialists and build a new assembly facility. Their first effort consists of the Runwell watch. A clean looking watch with a vegetable-tanned Horween leather strap, a smooth silver 47mm...
Supreme 2013 Spring/Summer Customized Rolex Submariner
A surprise collaboration has ensued with the likes of Supreme and Rolex coming together for a nice little twist on a classic watch. These two brands have teamed up to bring us the Supreme 2013 Spring/Summer Customized Rolex Submariner. A “FUCK EM” motto gracefully sits on the black face of the watch while the Supreme box logo sits comfortably engraved...
House of Marley Watches
We first discovered House of Marley at Magic Tradeshow a couple of years back and ever since then we’ve been keeping a close eye on them. Not stalking them or anything just simply appreciating the creativity they’ve exposed with their earth friendly headphones, audio systems and bags. Now, they’ve unveiled a new venture to their ever-growing collection of creativity –...
STYLEWISE: Uniform Wares 203 Series
Wearing the same damn watch everyday can attract some negative attention. If you’d like to add to your collection we think this Uniform Wares 203 Series Watch is a perfect addition. Borrowing details from the 300-series we see a clean faced aesthetic along with an Italian leather band that sports the same cleanliness. You can pick the watch up in...
Nixon 2012 Fall/Winter Lookbook
A big player in the watch game, Nixon releases their lookbook for the 2012 Fall/Winter season. Displaying many of the signature styles that make Nixon stand-out from the rest we see the likes of the Capital, 42-20, the Player, 51-30 and more. A highlight in the new lookbook is the snakeskin collection consisting of the 42-20 and Capital watches but as always...
Nixon Leopard Print Collection
Nixon is always consistent about staying on top of their game and always releasing new collections and pieces. The latest to come out of the Nixon camp is the all new Leopard Print Collection. The pattern is created through an exclusive process in which acetate is imprinted with unique natural patterns leaving each piece to be one-of-a-kind. The print is...
adidas Originals 40th Anniversary Trefoil Watch
As the shoe brand Adidas celebrates their 40th anniversary of existence they present us with this very clean and limited gold watch. The golden timepiece boasts an oversized 50mm stainless steel case, featuring gold-tone plating, a numbered plaque on the case’s side and finished with a hydraulic stamp to show off the Trefoil. The watch is limited to 500 and will...
Tokyobay Slate Watches
New brands and diverse styles are always what we are looking for here at DirektConcept. Today we present to you Tokyobay Slate watches. With a hint of military style to them we have seen many brands this season draw inspiration from military styles. Drawing such inspiration from: textures, fabrics, colorways and many other unique details. With these watches Tokyobay takes a page...
Nixon Dark Tortoise Collection
Another great release from Nixon for the holiday season as they introduce the Dark Tortoise Collection. They use the classic a dark tortoise colorway on three of Nixon’s popular models – The Chronicle SS, the Rubber MuRF and the 51-30 Chrono. They conclude the collection with a beautiful leather iPad case and some RPM headphones.
Nixon 2011 Holiday Stealth Collection
The Nixon 2011 Holiday Stealth Collection boasts 11 pieces, three of which are completely new, the Spur, Manual and Corporal. Each watch is characterized by quartz Japanese movement and stainless steel cases, available in matte black/matte gunmetal. The series is rounded out with several other accessories that stay true to the sleek aesthetic created by the colorway. Expect to see...





